Subject: Escape The Slaughterhouse With This Juicy
Checklist (1 of 2)

I want you to ESCAPE the slaughterhouse of online
copy mills and really stretch your skills  its
why youre making your initial push for clients
offline.

Can I explain why its so easy to make a killing
here? 

Take a look at your local newspaper.

Chances are the ads are REALLY BORING. Usually
its just a business asking for money, no offer,
no pull, no reason to respond. 

Even in a small advertising space youve got to
hit a few highpoints for offline ads.

If youre just obsessed with doing things online,
most of these same rules apply

FIRST: Make the ad look like a story. 

The ad director at the paper will be able to give
you the font size and style, the length of the
column, and all that other stuff.

SECOND: Be newsworthy. 

Especially in the world of newspapers, youre
going to need to grab some interest. Make sure you
have a clear headline that explains what you can
do. 

THIRD: Whats your credibility?

Who are you? Where did you come from? How long
have you been in business? Which customers can
vouch for you?

This stuff is in a lot of advertisements, but its
there for a reason. 

FOURTH: What will buying feel like?

Walk the reader through the emotional experience
of buying the product. Who will be impressed? How
will their lives be easier, and how fast will they
feel that satisfaction?

FIFTH: Make an offer.

It can be a free audit, a report, a quote, or a
sample. Give them a little extra incentive to act
immediately.

There are obviously other elements that can be
taken into account, but those are the fastest
ones

Do you want to see how to get DOZENS of good
examples of these at a glance? Think it might make
your life easier? 

No problem. 

Keep your eyes open and Ill send it to you in my
next email. 
